Trendy Jeans You Need to Know

In recent years, we have seen the trend of straight-leg jeans, loose skinny jeans, and high-waist jeans. But slimmer styles are creeping back at a snail’s pace, though not quite with the elastane-infused, ankle-hugging guise that they used to have. Maintaining our re-awakened love for true denim, split hem flares are the jeans style that allows for a modicum of body con, without creating carrots out of your legs with elasticated fabrics and allowing for a rock-and-roll boot.
Thanks to Victoria Beckham, who championed the split-hemmed Trew in her SS19 show, the open bottom style has been increasing in popularity ever since, with a huge number of big-name denim brands taking it on a signature. M.i.h. for example, have an amazing high-rise kick-flare with a front split and Nasty Gal does an excellent split hem in a boyfriend cut for slouchier days.
How to style them? Part of the split his virtue is that it’s a new concept, and doesn’t sequester itself away in either the ‘smart’ or ‘casual’ categories. If it’s sloppy, wear it with a curly collar or a loose-fitting T-shirt. For evening wear, pair it with a blazer and heels.
The new wave of cowboys has seen something quite remarkable – the creation of a “cult” cowboy that doesn’t involve any new cowboys at all. Otherwise famous as ‘second life denim,’ brands are trading on our partiality for custom styles and two-tone designs, to create covetable jeans styles from salvaged denim. If Kendall Jenner can sport a look that sees two jeans styles spliced together, then so can the rest of us, right?
And some other brands are hopping on the bandwagon. Environmentally conscious brand E.L.V. Denim makes jeans wholesale from old or discarded denim and can even produce ‘made to measure’ styles, to ensure they hold a true staple position in your wardrobe. They make a pair of straight-leg ‘contrast’ jeans in a two-tone fabric that is set to be the next ‘it’ style.
Of course, for the true eco-enthusiasts, creating any new fabric from scratch is a nefarious practice, but as the fashion industry still churns on at pace, brands adopting more sustainable manufacturing processes are being heralded as part of the solution.
A host of denim brands have begun promising to lead the way in cowboy innovation. And here we are sure to be the only 100% sustainable denim Brand by the end of the year. They claim to use 99% less water, and they recycle hardware and corners and laser denim instead of stone.